PortaPlay Co-Develops new tool, to help journalists reach new audiences.

Journalist and publishers providing news content in different formats are challenged like never before: they need to reaffirm their usefulness within democratic societies, by strengthening the bond with their audience and even creating new connections with parts of the population that have become distant. Media companies can no longer just present themselves as authorities on what is right or wrong, what is decent or absurd. Their audiences demand to be taken into consideration. Furthermore, media companies need to prove themselves useful and this can only happen if they can explain to the public why.

NewsCraft tackles these challenges by bringing together journalism and news consumption closely by means of gamification as an educational approach to improve young adults’ news literacy, and critical thinking skills and thus, tackle disinformation and the challenges faced by media companies. It will created a new gamified news story format in the market that is based on real, evolving news and provides a way for media companies, it is a way to innovate and explore new ways of delivering news.

PortaPlay is responsible for the design of the user experience and onboarding the journalists and users.